Why We Run a Solo Agency

There's a prevailing assumption in the consulting world that growth means hiring. More people, more capacity, more revenue. We've deliberately chosen a different path. Here's why.

Direct communication, zero telephone game

Every time a requirement passes through a chain of people — client → account manager → project manager → developer — something gets lost. In a solo operation, the person you talk to is the person writing the code. There's no handoff, no misinterpretation, no "I'll check with the team and get back to you."

Deep expertise over broad coverage

When you hire a large agency, you get access to many skills but often at surface depth. The React specialist might not understand your database. The database expert might not understand your deployment pipeline. In a solo practice, every technology choice is made by someone who understands the full system.

The economics of small

Large agencies carry overhead: offices, middle management, sales teams, recruiters. That overhead is baked into their rates. When you work with a solo operator, you're paying for expertise and execution — not infrastructure. The math is simple: fewer layers means more of your budget goes toward actual engineering.

When to go bigger

Solo isn't right for every project. If you need a large team working in parallel on disconnected workstreams, or you need 24/7 coverage across time zones, a larger team makes sense. But for the vast majority of software projects — especially those that need a single coherent architecture — a single experienced engineer who understands the full picture is the most efficient path to a working system.

We'd rather do fewer things exceptionally well than many things adequately.